Lesson Overview
Content marketing is the process of creating and sharing valuable content to attract and engage your target audience. Unlike traditional advertising, it focuses on building trust and providing useful information rather than just promoting a product or service.
🎥 Watch this short video to understand the basics of content marketing and why it works for modern businesses.
Next Lesson Preview:
We’ll move on to Planning Your Content Strategy — where you’ll learn how to define goals, understand your audience, and organize your content creation process.